Brainstation X Shopify Hackathon
Number of teams: 6
Time Provided: 24 hours
My Role: UX/UI Designer, research
Tools: Figma, Visual Studio Code, Polaris design system and Tableau
Shopify, one of the most important e-commerce platforms for online stores in the world.
The Client
Has generated over $1 trillion in sales during its 17+ years of operation
Offers merchants a suite of value-added tools and services to optimize their online stores and boost their business.
The team was given 24 hours to create a proof of concept of a solution that could help merchants spend less time answering inquiries related to the ordering process.
Given the tight deadline, we met to strategize our approach to the challenge and set specific deliverables. We dedicated 30 minutes to thoroughly analyzing the problem based on the available information.
The problem
96% of respondents say customer service is important in their choice of loyalty to a brand.
2017 State of Global Customer Service Report, Microsoft
Secondary research
87% of Shopify merchants use third-party apps.
2024 Challenge Brief, Shopify
A top 4 opportunity for improving cost-efficiency is advancing solutions to eliminate manual work
Customer Service Excellence 2023, Deloitte Digital
After completing the research, we revisited our core mission with newfound clarity. This allowed us to frame the challenge in a compelling 'How Might We' statement:
How might we reduce customer support requests so that merchants can focus on growing their businesses?
Our solution couldn’t be only for the merchant side. To create a real impact, we needed to make two personas: Heather, the merchant and Martha, the customer.
Persona
We needed to create a value-based solution that would also benefit the merchant. Ultimately, we decided on a solution that empowered the customer.
The customer can change their order before shipment, saving the sale and potentially encouraging additional purchases.
We presented our solution to the two judges from Shopify, the client.
The criteria used to evaluate the participating teams was: Innovation, Technical Execution, User & Market Research, Presentation & Pitch, Fit to Challenge and Group Collaboration
Let me introduce you to ..
Brainstation X Shopify Hackathon Winning team!!
We worked hard, and those 24 hours were hectic but the hackathon brought us together. It made us a team. A winning team!